Top 5 Things Freelancers Should Know About Sales
Having excellent technical knowledge is only the start to a great career as a freelancer. Although some freelancers may not understand every thing that is involved, they will often find out very quickly that sales is an essential part of their new job position. If the freelancer does not have or doesn't acquire effective sales skills, it can be a swift exodus to the close of a promising career.
The inability to convince potential clients to obtain their services will hinder the progress and the future success of the business. So out of all, the topmost challenge faced by freelancer is sales. However, before the new freelancer gives up and throws in the towel, there are at least 5 things that the freelancer should know about sales.
1. Potential Clients Needs Your Services
Before hitting the sales trail, the freelancer should know that they are offering invaluable services. Even though many business owners excel at what they do, some owners may not possess good technical skills. In fact, they may be great with making powerpoints but they may not be good in calculations. Therefore, effective technical skills are invaluable to clients that need the assistance. Which means, freelancers can help with filling in the gap, while the owner and his or her staff concentrate on the areas of business that need the most attention.
On the other hand, some owners may possess good technical skills. However, they may not have the time available, since there are high demands in other areas of the business. So, although outsourcing companies might commit mistakes, they still prefer to share their works. As a result, these business owners will also value freelancers who can work for the company when it is needed.
2) Work is High in Demand
Due to the advent of the Internet as well as the current needs in brick-n-mortar companies, skilled freelance are high in demand. As a result, there is a lot of work available for those who qualify. However, to find the clients that need projects and assignments completed, the freelancer will have to present what they offer to businesses.
3) Research the Client Needs before the Sales Pitch
Before approaching the client, the freelancer should do their homework by researching the actual needs of the company. This information will give the freelancer an opportunity to tailor their sales pitch to the organization. By customizing the sales pitch to the customer, the company can see how the freelancer services fits into their plans.
4) Prepare for Sales Calls
Once the research is complete, the freelancer should make sure they are well prepared for the sales calls. The sales pitch should be well rehearsed (but natural) and it has to be effective if the freelancer wants the business.
5) Always Look for Sales Opportunities
The freelancer should always look for sales opportunities even when their plate is full. In order to maintain a continuous flow of projects and assignments, it is essential to keep looking.
As a freelancer, this profession will have to be multidimensional, since being able to code well is only one part of this career. The another part of this position is using their verbal communication skills to recruit clients.