HTML Meta Tags
The many aspects of HTML enable you to display information to visitors in your web page. You can put up text, table, lines, images and so on through their respective tag. However, there is one tag that works behind the scenes and this is the Meta Tag.
Meta Tags are tag holding information for search engines. What you put inside a Meta tag is not seen by page visitors. Search engine robots will read the information here and use it to index the site. Meta tags play an impotent role in the search engine optimization process. The appropriate keywords put in here will help to get higher search engine rankings.
Here’s how to use it in a HTML page.
<head>
<meta name="Tourism" content="Great North America Adventures" />
</head>
Here the name of the tag is tourism and the content put into it is Great North America Adventures.
However, while putting in keywords into the Meta Tag description, do not overuse keywords.